A new code of ethics for members of the Third Party Marketers Association (3PM) will be revealed at its annual conference in October in Chicago.

The move is partly an attempt to improve the image of third party marketers. The code reinforces the role of third party marketers and will hold them to the highest standard in areas such as regulation and authorisation, business conduct, expertise and competence and disclosure.

"The investment management industry is currently facing many changes and we continue to offer our members valuable resources and educational activities to help them adapt to these changes," said Donna DiMaria, president of 3PM.

3PM is a professional association with over 75 member organisations that assist in increasing institutional assets for their diverse following of investment manager clients. Its goals are to cultivate relationships and business opportunities among members and to provide information and education about the industry.